“This is anti-autotune, death of the ringtone, this ain't for itunes, this ain't for sing-along”
The first words uttered in the new song “DEATH OF AUTO-TUNE” by rapper, mogul Jay-Z, a man after my own heart. I as well very strongly dislike auto-tune! Being a fan of the Oldschool, hence the name CLASSIC UNIVERSITY, I love the times when a great voice and great music was all that counted.
Even in Oldschool hip-hop it was all about the artistry of the lyrics and the skill it took to write poetic words. Now in the auto-tune age, its about who sells the most records, who looks the best or who is the most “gansta”. I put “gansta” in quotes because 95 percent of these so called “gansta” rappers, are just acting tough, that is why they can transition into the movies business so easily
Now-a-days because of the auto-tune era we have singers who really cannot sing are selling millions of records, those “gansta” rappers who cannot really rap, are now singing over beats with auto-tune and of course, selling millions of records.
Are they creating decent music? To some degree yes, but are they staying true to the art form? Not be any stretch of the imagination.
Can you imagine Luther Vandross or Donnie Hathaway using auto-tune? Can you imagine Rakim or KRS-ONE singing melodies in a rap song? It is all about the mighty dollar.
So personally I say kill the auto-tune…murder it and reduce it to ashes!!
When Jay-Z introduced the song at the Hot 97 Summer Jam he had T-pain standing right next to him and mentioned Kanye West on the track so I am guessing they are in agreement. Mind you these 2 Kanye West and T-Pain have been auto-tunes greatest sponsor. In fact T-Pain’s whole career has been almost nothing but auto-tune, so if he is willing to grow, then the industry should be willing to do the same.
There is only fitting way to end this post is with a verse from the song, “DEATH OF AUTO-TUNE”….
You rappers singin too much,
Get back to rap you T-Pain'n too much
Ah, I'm a multi-millionaire
So how is it I'm still the hardest(expletive)here?
I don't be in the project hallway
Talkin' bout how I be in the project all day
That sounds stupid to me,
If you a gangsta, this is how you prove it to me
Yeah, just get violent
This is death of autotune, moment of silence
la da da da, la da da da ... hey hey hey goodbye!!!